Thom examines why churches should be more intentional about reaching the Boomer generation, those born between 1946 and 1964.
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- There are still 60 million living Boomers.
- They are more receptive to the gospel and church.
- They account for 53% of the nation’s wealth, but only 17.9% of the population.
- Their “me first” attitude is changing.
- Their life expectancy is 85 years.
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