{"id":714520,"date":"2020-06-25T22:29:06","date_gmt":"2020-06-26T02:29:06","guid":{"rendered":"https:\/\/churchanswers.com\/?p=714520"},"modified":"2020-06-25T22:29:06","modified_gmt":"2020-06-26T02:29:06","slug":"5-mindset-shifts-for-an-effective-church-website-redesign","status":"publish","type":"post","link":"https:\/\/churchanswers.com\/blog\/5-mindset-shifts-for-an-effective-church-website-redesign\/","title":{"rendered":"5 Mindset Shifts for an Effective Church Website Redesign"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When it comes to website design, nothing stays the same for long. Technology is constantly changing. People\u2019s online habits and expectations are always evolving. What worked last year might not make sense today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of that, church websites in particular must serve a variety of audiences and meet a multitude of needs. It\u2019s a unique challenge to say the least.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you start your next church website redesign, consider these five mindsets that might be a shift from traditional thinking, but put you in the right frame of mind to create an effective church website.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Lean on data for decision making.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you start a church website design project, you\u2019re going to encounter lots of opinions about what should go where and how it should be organized. <\/span><span style=\"font-weight: 400;\">While you want to accommodate all ministries and programs, everything can\u2019t be top priority.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Familiarizing yourself with your current website\u2019s performance metrics can help you build a case for how your new website should be structured and organized.<\/span><span style=\"font-weight: 400;\"> Use a tool like <\/span><a href=\"https:\/\/analytics.google.com\/\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> to understand:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The most popular areas of your website, as well as those that are not visited.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The devices and browsers people use to access your site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How long visitors stay on your site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How visitors flow through the pages of your site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What geographic areas your visitors come from.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While data isn\u2019t the only factor in decision making, it can help guide you as you work to maximize your site\u2019s effectiveness.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Think \u201cmobile first.\u201d<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Over half of all web traffic worldwide is now coming from <\/span><a href=\"https:\/\/www.oberlo.com\/statistics\/mobile-internet-traffic\"><span style=\"font-weight: 400;\">mobile devices<\/span><\/a><span style=\"font-weight: 400;\">, so there\u2019s a good chance the majority of your traffic is from people browsing on phones or tablets with small screens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re on church staff, you likely access your church website using a laptop or desktop computer at work &#8212; so it can be easy to forget that you\u2019re having a different experience than many of your visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you work on updating or redesigning your website, the mobile experience should be your primary consideration, not an afterthought.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go ahead and give it a try now! Access your church website on your phone or tablet. Can you access the navigation easily? Is the text large enough to read? Are buttons large enough to click? If you find anything frustrating or confusing, your visitors are likely having issues as well.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Adopt an outward-in approach.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Churches have a vocabulary and culture all their own. If you\u2019ve grown up in church, worked at one, or been around one for any length of time, it starts to become familiar, and even second nature. We know the lingo. We get the ministries. It\u2019s fun to be a part of the club.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that familiarity can be dangerous in the website design process. The church lingo and culture can feel very foreign to your website visitors that don\u2019t come from a church background.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shifting your mindset to an outward-in approach can help ensure you don\u2019t alienate your website visitors who may not be as comfortable or familiar with church.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Forget about how your church is structured internally or how your ministries are managed. Set up your website so that it immediately makes sense to someone who knows nothing about your church\u2019s innerworkings. Use vocabulary that is common to everyone and avoid those \u201cchurch words\u201d that aren\u2019t general knowledge.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Don\u2019t try to \u201creinvent the wheel.\u201d<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This may feel a little counter-intuitive. When it comes to creative projects like a website redesign, the impulse is to want to be as creative and unique as possible. But there are many conventions when it comes to website design, and if you break these conventions without a good reason, you could make it really frustrating for your visitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, most websites follow a pattern where the logo is on the top left, navigation is at the top right, and the header gives a short introduction.<\/span> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The advantage of using this standard layout is most website visitors will know immediately where to look for things, and they don\u2019t waste time clicking around or feel confused.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is still plenty you can do to make this framework your own and show your church\u2019s unique personality. But<\/span><span style=\"font-weight: 400;\"> it\u2019s important to keep in mind that originality isn\u2019t necessarily the chief goal for a church website &#8212; serving the needs of your visitors and members is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good way to test the intuitiveness of your website design and navigation is to watch someone new use your site. Ask them to find something specific, like your physical address, children\u2019s ministry director, or last week\u2019s sermon video. Did they find it the first try or did they take a few wrong turns? Did they give up on the navigation and go to the search bar? Try this with several different people of various ages and familiarity with your church. You\u2019ll learn something every time.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. Prioritize follow-up processes.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s important to remember your website isn\u2019t an end in itself. Instead, we want it to be simply the first step in connecting people with each other and your church. It\u2019s a mode of communication for people to express needs, seek involvement, and ask questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is nothing more frustrating than filling out a form, making a phone call, or sending an email, only to receive nothing in return or be re-routed endlessly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you have foolproof follow-up processes that ensure people who inquire via your website (or through other channels) get quick, helpful responses. Clearly assign this to one individual, not a group where it\u2019s easier to get confused about who responded. If a volunteer is responsible for this follow-up, ensure a staff member is also providing quality control.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What do you think?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Did you use these mindsets when you redesigned your church website?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Will these mindset shifts change your approach to your next website update?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Amanda Dyer is co-founder and creative director at Landslide Creative, a Nashville-based creative agency specializing in <\/span><\/i><a href=\"https:\/\/landslidecreative.com\/church-website-design-development\/\"><i><span style=\"font-weight: 400;\">custom website design and development for churches<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and mission-driven organizations.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to website design, nothing stays the same for long. Technology is constantly changing. People\u2019s online habits and expectations are always evolving. What worked last year might not make sense today.","protected":false},"author":8043,"featured_media":714521,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"publish_to_discourse":"0","publish_post_category":"1","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","footnotes":""},"categories":[183,179],"tags":[],"class_list":["post-714520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communications","category-first-impressions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Mindset Shifts for an Effective Church Website Redesign | Church Answers<\/title>\n<meta name=\"description\" content=\"When it comes to website design, nothing stays the same for long. 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