{"id":751780,"date":"2021-07-23T05:00:33","date_gmt":"2021-07-23T10:00:33","guid":{"rendered":"https:\/\/churchanswers.com\/?p=751780"},"modified":"2021-07-21T07:20:55","modified_gmt":"2021-07-21T12:20:55","slug":"how-to-get-your-pastor-active-on-social-media","status":"publish","type":"post","link":"https:\/\/churchanswers.com\/blog\/how-to-get-your-pastor-active-on-social-media\/","title":{"rendered":"How to Get Your Pastor Active on Social Media"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">&#8220;Do I have to do this?&#8221; That is the question that I get from a lot of pastors when it comes to social media. It\u2019s not that they want to get out of doing work or that they\u2019re anti-social, it\u2019s just that social media seems like one more thing on their to-do list with little to no return on their investment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think my pastor probably felt the same way at some point. Back in 2008, I reserved his Twitter username (<\/span><a href=\"http:\/\/twitter.com\/mikeglenn\"><span style=\"font-weight: 400;\">@mikeglenn<\/span><\/a><span style=\"font-weight: 400;\">) on a hunch that he might need it at some point. At first, I don\u2019t think he understood the importance of Twitter, however, after a little coaxing, he really took off.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a lot of you out there right now trying to get your pastor on social media. The hardest part is trying to figure out where to start and begin the conversation. I\u2019ve been there and I know how difficult it can be. I&#8217;ve had some pretty good successes and plenty of failures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ve also developed a seven-step process to help you get your pastor to try social media. Now, these steps can be customized to your situation and they don\u2019t have to be followed in a certain order. <\/span><span style=\"font-weight: 400;\">What these steps should do is give you a roadmap to help you navigate conversations, develop trust and eventually help your pastor to try social media.<\/span><span style=\"font-weight: 400;\"> Ready to give it a go? Here they are:<\/span><\/p>\n<p><b>Step 1: Get a Clear Picture of Reality<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s first get this out of the way. Getting your pastor on social media might not be an easy task. You need to make sure that when you start the conversation, that you go in with a clear picture of reality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to get a clear picture of reality is to take inventory of what your pastor currently thinks about social media. When you have a good sense of their perception of social media, you can then shape the rest of the process to help mitigate fears or clear up misconceptions. Here\u2019s a list of questions you should ask your pastor to help you get a clear picture:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What does success look like for you on social media?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are your biggest fears about social media?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are your initial impressions of social media?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What aspects of social media seem to make sense to you? What parts do not?<\/span><\/li>\n<\/ul>\n<p><b>Step 2: Numbers or Story?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This next step is going to depend on the personality of your pastor. If they\u2019re someone who is driven by numbers, then you\u2019re going to need to show them metrics that will help them understand why social media is important. If they\u2019re driven by emotion or stories, then you\u2019ll need to provide real-life examples from your church or other churches that demonstrate the power of social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to use both stories and metrics, I find that you should start with stories first, then move to metrics. Stories do a better job capturing the imagination and then metrics can help cement the case.<\/span><\/p>\n<p><b>Step 3: Get Outside Support<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t feel like you\u2019re in this alone. If you have other staff or members who are as passionate about this as you are, bring them along. While you don\u2019t want to overwhelm your pastor, you do want your pastor to get a sense that this isn\u2019t just about you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One effective method is to see if anyone in your pastor\u2019s family uses social media. Sometimes, having a family member as an advocate can help make the case in the off hours (i.e. family dinner) and they can even help provide some tutoring as well.<\/span><\/p>\n<p><b>Step 4: Show How Social Media Supports the Church\u2019s Goals and Objectives<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Most pastors I know are driven by goals or objectives. Hopefully, these goals or objectives are spelled out for your church. If so, you need to clearly show how social media can support and help accomplish those goals and objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, one of our church\u2019s objectives for the last five years has been \u201cMake our church feel small.\u201d No matter how big we get, we want people to feel like they\u2019ve known and are a part of our family. Social media helps support this goal by us tagging members in Facebook photos, lifting up volunteers on Instagram, and using #throwbackthursday to highlight old church photos on Instagram.<\/span><\/p>\n<p><b>Step 5: Ask for Small Changes<\/b><\/p>\n<p><span style=\"font-weight: 400;\">My personality is one where I like radical change. I\u2019m not one to make small changes. However, <\/span><span style=\"font-weight: 400;\">when you\u2019re asking your pastor to engage on social media you can\u2019t go for radical change. Instead, you need to help ease them into the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For some pastors, just the sight of the Twitter stream will overwhelm them. So take the time to help them focus on one social network. Yes, some pastors will be tempted to join Facebook, Twitter, and Instagram all at once. However, a slower approach will ensure that they don\u2019t get overwhelmed too quickly.<\/span><\/p>\n<p><b>Step 6: Get Small Wins<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Once you have them on a social network, find ways to help them get small wins. This could be conducting a live Q&amp;A on Facebook (just have people ask questions in the comments section of a post and let your pastor respond) or setting manageable goals to have a certain amount of Twitter followers by a certain date.<\/span><\/p>\n<p><b>Step 7: Let Them Know They\u2019re It\u2019s Okay to Say No<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Wait, I thought you were helping me convince my pastor to try social media, not give them a way out.<\/span><\/i><span style=\"font-weight: 400;\"> While that is true, you need to let your pastor know that this is something that should try when they\u2019re ready.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you push your pastor too fast and they have a bad experience, then you decrease your chance of them ever coming back and trying it again.<\/span><span style=\"font-weight: 400;\"> However, if you let them set the timetable, you&#8217;re giving them a sense of ownership in the process. This over time will give you more credibility with your pastor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, this process can\u2019t happen overnight. Think of it as an ongoing conversation that will require some give and take. Sometimes you\u2019ll get a win with your pastor and sometimes you might have to take a step back and try something else. The key thing is to not give up and instead walk alongside your pastor until they\u2019re ready.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"&#8220;Do I have to do this?&#8221; That is the question that I get from a lot of pastors when it comes to social media. It\u2019s not that they want to get out of doing work or that they\u2019re anti-social, it\u2019s just that social media seems like one more thing on their to-do list with little&#8230;","protected":false},"author":8044,"featured_media":751782,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"publish_to_discourse":"0","publish_post_category":"1","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","footnotes":""},"categories":[1,195,192,177,196],"tags":[],"class_list":["post-751780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-church-answers","category-conflict-and-people-problems","category-how-to","category-lead","category-staff-and-organizational-issues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Get Your Pastor Active on Social Media | Church Answers<\/title>\n<meta name=\"description\" content=\"&quot;Do I have to do this?&quot; That is the question that I get from a lot of pastors when it comes to social media. It\u2019s not that they want to get out of doing work or that they\u2019re anti-social, it\u2019s just that social media seems like one more thing on their to-do list with little to no return on their investment.I think my pastor probably felt the same way at some point. Back in 2008, I reserved his Twitter username on a hunch that he might need it at some point. 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It\u2019s not that they want to get out of doing work or that they\u2019re anti-social, it\u2019s just that social media seems like one more thing on their to-do list with little to no return on their investment.I think my pastor probably felt the same way at some point. Back in 2008, I reserved his Twitter username on a hunch that he might need it at some point. 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