{"id":754243,"date":"2021-08-20T05:00:09","date_gmt":"2021-08-20T10:00:09","guid":{"rendered":"https:\/\/churchanswers.com\/?p=754243"},"modified":"2021-08-18T06:58:36","modified_gmt":"2021-08-18T11:58:36","slug":"two-simple-ways-to-think-about-your-churchs-social-media","status":"publish","type":"post","link":"https:\/\/churchanswers.com\/blog\/two-simple-ways-to-think-about-your-churchs-social-media\/","title":{"rendered":"Two Simple Ways to Think about Your Church&#8217;s Social Media"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There are two simple ways to think about your church\u2019s social media.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first is rapid growth. You produce videos, podcasts, images and blog posts with the key goal of generating growth. No social media channel or content is off limits. Of course, over a certain period of time you find yourself eventually doing the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating unsustainable content creation strategies which ultimately lead to burn out. For example, going live every single day on Instagram or posting a YouTube video every day.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating click-bait content that generates traffic but adds little value.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using third party tools to of stock photos or pre-prepared social media images.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trying to mimic other churches&#8217; social media strategies and content.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The second way to think about social media is to focus on creating something that&#8217;s durable.<\/span><span style=\"font-weight: 400;\"> It&#8217;s about finding a rhythm to the work that keeps the work in line with who your church is and is done at a pace that can be kept for a long time. This way of thinking is much more difficult because it means the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Saying no to the latest trend or social network that will help your church &#8220;enlarge your audience.&#8221; It&#8217;s not because you&#8217;re against growth, but you want to maintain your focus.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coming to the understanding that generating value for an audience isn&#8217;t about volume or speed. It&#8217;s about building a relationship that helps you understand what they need.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focusing on content that will point your audience to Christ and help them as they work to fulfill the great commission.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finding contentment not from your church\u2019s social media numbers, but from the quality of content that you produce. Knowing that in the end those numbers are meaningless if what you&#8217;re producing won&#8217;t last.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To be clear this isn\u2019t about being against growth. <\/span><span style=\"font-weight: 400;\">It\u2019s about rejecting a culture that defines your church\u2019s social media value by arbitrary numbers or lures you into practices that are contradictory to your church\u2019s mission and vision.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"There are two simple ways to think about your church\u2019s social media.\u00a0 The first is rapid growth. You produce videos, podcasts, images and blog posts with the key goal of generating growth. No social media channel or content is off limits. Of course, over a certain period of time you find yourself eventually doing the&#8230;","protected":false},"author":8044,"featured_media":754245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"publish_to_discourse":"0","publish_post_category":"1","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","footnotes":""},"categories":[193,1,183,175,177,196],"tags":[],"class_list":["post-754243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administration-and-finance","category-church-answers","category-communications","category-grow","category-lead","category-staff-and-organizational-issues"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Two Simple Ways to Think about Your Church&#039;s Social Media | Church Answers<\/title>\n<meta name=\"description\" content=\"There are two simple ways to think about your church\u2019s social media.\u00a0The first is rapid growth. 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