{"id":856195,"date":"2025-09-04T05:00:37","date_gmt":"2025-09-04T10:00:37","guid":{"rendered":"https:\/\/churchanswers.com\/?p=856195"},"modified":"2025-09-03T14:28:25","modified_gmt":"2025-09-03T19:28:25","slug":"its-not-the-music-or-preaching-what-truly-draws-the-unchurched-new-research","status":"publish","type":"post","link":"https:\/\/churchanswers.com\/blog\/its-not-the-music-or-preaching-what-truly-draws-the-unchurched-new-research\/","title":{"rendered":"It\u2019s Not the Music or Preaching: What Truly Draws the Unchurched (New Research!)"},"content":{"rendered":"\n\t\t<div class=\"content-restriction-preview\"><p>What actually prompts people to attend church? We surveyed 604 people in the United States from a variety of backgrounds. We asked the same questions of two groups.<\/p> <ol> <li style=\"list-style-type: none;\"> <ol> <li style=\"font-weight: 400;\" aria-level=\"1\">Those who attend church regularly.<\/li> <li style=\"font-weight: 400;\" aria-level=\"1\">Those who do not attend church regularly.<\/li> <\/ol> <\/li> <\/ol> <p>After comparing the two groups, we found new, surprising insights of the unchurched. One of the most surprising findings from our recent research was the simplicity behind what moves people to attend church for the first time (if unchurched) or to choose a new congregation (if churched). While many leaders assume that polished programming, charismatic preaching, or cutting-edge worship styles are the strongest magnets, the data reveals otherwise.\u00a0<\/p> <p>The unchurched are often characterized as indifferent to church life. As we discovered in our research, many do not harbor hostility; they are simply disengaged. That indifference, however,<\/p><\/div>\n\t\t<div class=\"content-restriction-block\">\n\t\t\t<div class=\"content-restriction-block-login login-toggle\">Already a member? <a href=\"#\">Log in<\/a><\/div>\n\t\t\t<div class=\"content-restriction-block-content\">\n\t\t\t\t<h2>Unlock premium content!<\/h2>\n\t\t\t\t<p>Get access to all Church Answers premium content from our expert contributors plus many other membership benefits.<\/p>\n\t\t\t\t<h3>$9.97 per month<\/h3>\n\t\t\t\t<p>Unlimited access<\/p>\n\t\t\t\t<a href=\"https:\/\/churchanswers.com\/join\/\" class=\"button\">Join Now<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t","protected":false},"excerpt":{"rendered":"\n\t\t<div class=\"content-restriction-preview\"><p>What actually prompts people to attend church? We surveyed 604 people in the United States from a variety of backgrounds. We asked the same questions of two groups.<\/p> <ol> <li style=\"list-style-type: none;\"> <ol> <li style=\"font-weight: 400;\" aria-level=\"1\">Those who attend church regularly.<\/li> <li style=\"font-weight: 400;\" aria-level=\"1\">Those who do not attend church regularly.<\/li> <\/ol> <\/li> <\/ol> <p>After comparing the two groups, we found new, surprising insights of the unchurched. One of the most surprising findings from our recent research was the simplicity behind what moves people to attend church for the first time (if unchurched) or to choose a new congregation (if churched). While many leaders assume that polished programming, charismatic preaching, or cutting-edge worship styles are the strongest magnets, the data reveals otherwise.\u00a0<\/p> <p>The unchurched are often characterized as indifferent to church life. As we discovered in our research, many do not harbor hostility; they are simply disengaged. That indifference, however,<\/p><\/div>\n\t\t<div class=\"content-restriction-block\">\n\t\t\t<div class=\"content-restriction-block-login login-toggle\">Already a member? <a href=\"#\">Log in<\/a><\/div>\n\t\t\t<div class=\"content-restriction-block-content\">\n\t\t\t\t<h2>Unlock premium content!<\/h2>\n\t\t\t\t<p>Get access to all Church Answers premium content from our expert contributors plus many other membership benefits.<\/p>\n\t\t\t\t<h3>$9.97 per month<\/h3>\n\t\t\t\t<p>Unlimited access<\/p>\n\t\t\t\t<a href=\"https:\/\/churchanswers.com\/join\/\" class=\"button\">Join Now<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t","protected":false},"author":7,"featured_media":856202,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"publish_to_discourse":"0","publish_post_category":"1","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","footnotes":""},"categories":[1,183,184,190,179,175,186,192,177,178,14796,180,18470,194,18058,176,187,185],"tags":[19527,21126,21123,21127,21125,19576,84,21124],"class_list":["post-856195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-church-answers","category-communications","category-discipleship","category-family","category-first-impressions","category-grow","category-health-and-metrics","category-how-to","category-lead","category-membership-and-assimilation","category-monday-wednesday-featured","category-outreach-and-evangelism","category-prayer-grow","category-preaching","category-premium","category-revitalize","category-smaller-churches-and-communities","category-worship","tag-churched","tag-first-time-guest-experience","tag-its-not-the-music-or-preaching","tag-new-surprising-insights-how-the-unchurched-really-feel-about-the-american-church","tag-personal-invitation","tag-transfer-growth","tag-unchurched","tag-what-truly-draws-the-unchurched","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It\u2019s Not the Music or Preaching: What Truly Draws the Unchurched (New Research!) | Church Answers<\/title>\n<meta name=\"description\" content=\"What actually prompts people to attend church? We surveyed 604 people in the United States from a variety of backgrounds. We asked the same questions of two groups. 1. Those who attend church regularly. 2. Those who do not attend church regularly. After comparing the two groups, we found new, surprising insights of the unchurched. One of the most surprising findings from our recent research was the simplicity behind what moves people to attend church for the first time (if unchurched) or to choose a new congregation (if churched). While many leaders assume that polished programming, charismatic preaching, or cutting-edge worship styles are the strongest magnets, the data reveals otherwise. The unchurched are often characterized as indifferent to church life. As we discovered in our research, many do not harbor hostility; they are simply disengaged. That indifference, however, can be overcome through two powerful prompts: a spiritual nudge from God and a personal connection with a friend or family member.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/churchanswers.com\/blog\/its-not-the-music-or-preaching-what-truly-draws-the-unchurched-new-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s Not the Music or Preaching: What Truly Draws the Unchurched (New Research!) | Church Answers\" \/>\n<meta property=\"og:description\" content=\"What actually prompts people to attend church? We surveyed 604 people in the United States from a variety of backgrounds. We asked the same questions of two groups. 1. Those who attend church regularly. 2. Those who do not attend church regularly. After comparing the two groups, we found new, surprising insights of the unchurched. One of the most surprising findings from our recent research was the simplicity behind what moves people to attend church for the first time (if unchurched) or to choose a new congregation (if churched). While many leaders assume that polished programming, charismatic preaching, or cutting-edge worship styles are the strongest magnets, the data reveals otherwise. The unchurched are often characterized as indifferent to church life. As we discovered in our research, many do not harbor hostility; they are simply disengaged. That indifference, however, can be overcome through two powerful prompts: a spiritual nudge from God and a personal connection with a friend or family member.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/churchanswers.com\/blog\/its-not-the-music-or-preaching-what-truly-draws-the-unchurched-new-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Church Answers\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-04T10:00:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/churchanswers.com\/wp-content\/uploads\/2025\/09\/Pastor-greets-and-welcomes-men-to-church-service.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sam Rainer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Rainer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/churchanswers.com\/blog\/its-not-the-music-or-preaching-what-truly-draws-the-unchurched-new-research\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/churchanswers.com\/blog\/its-not-the-music-or-preaching-what-truly-draws-the-unchurched-new-research\/\"},\"author\":{\"name\":\"Sam Rainer\",\"@id\":\"https:\/\/churchanswers.com\/#\/schema\/person\/2f0912bee8a19725429a51e837b0b4bd\"},\"headline\":\"It\u2019s Not the Music or Preaching: What Truly Draws the Unchurched (New Research!)\",\"datePublished\":\"2025-09-04T10:00:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/churchanswers.com\/blog\/its-not-the-music-or-preaching-what-truly-draws-the-unchurched-new-research\/\"},\"wordCount\":1151,\"commentCount\":4,\"image\":{\"@id\":\"https:\/\/churchanswers.com\/blog\/its-not-the-music-or-preaching-what-truly-draws-the-unchurched-new-research\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/churchanswers.com\/wp-content\/uploads\/2025\/09\/Pastor-greets-and-welcomes-men-to-church-service.png\",\"keywords\":[\"Churched\",\"First-Time Guest Experience\",\"It\u2019s Not the Music or Preaching\",\"New Surprising Insights: How the Unchurched Really Feel about the American Church\",\"Personal Invitation\",\"Transfer Growth\",\"Unchurched\",\"What Truly Draws the Unchurched\"],\"articleSection\":[\"Church Answers\",\"Communications\",\"Discipleship\",\"Family\",\"First Impressions\",\"Grow\",\"Health &amp; Metrics\",\"How To\",\"Lead\",\"Membership &amp; Assimilation\",\"Monday\/Wednesday Featured\",\"Outreach &amp; Evangelism\",\"Prayer\",\"Preaching\",\"Premium\",\"Revitalize\",\"Smaller Churches &amp; Communities\",\"Worship\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/churchanswers.com\/blog\/its-not-the-music-or-preaching-what-truly-draws-the-unchurched-new-research\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/churchanswers.com\/blog\/its-not-the-music-or-preaching-what-truly-draws-the-unchurched-new-research\/\",\"url\":\"https:\/\/churchanswers.com\/blog\/its-not-the-music-or-preaching-what-truly-draws-the-unchurched-new-research\/\",\"name\":\"It\u2019s Not the Music or Preaching: What Truly Draws the Unchurched (New Research!) | Church Answers\",\"isPartOf\":{\"@id\":\"https:\/\/churchanswers.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/churchanswers.com\/blog\/its-not-the-music-or-preaching-what-truly-draws-the-unchurched-new-research\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/churchanswers.com\/blog\/its-not-the-music-or-preaching-what-truly-draws-the-unchurched-new-research\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/churchanswers.com\/wp-content\/uploads\/2025\/09\/Pastor-greets-and-welcomes-men-to-church-service.png\",\"datePublished\":\"2025-09-04T10:00:37+00:00\",\"author\":{\"@id\":\"https:\/\/churchanswers.com\/#\/schema\/person\/2f0912bee8a19725429a51e837b0b4bd\"},\"description\":\"What actually prompts people to attend church? 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We surveyed 604 people in the United States from a variety of backgrounds. We asked the same questions of two groups. 1. Those who attend church regularly. 2. Those who do not attend church regularly. After comparing the two groups, we found new, surprising insights of the unchurched. One of the most surprising findings from our recent research was the simplicity behind what moves people to attend church for the first time (if unchurched) or to choose a new congregation (if churched). While many leaders assume that polished programming, charismatic preaching, or cutting-edge worship styles are the strongest magnets, the data reveals otherwise. The unchurched are often characterized as indifferent to church life. As we discovered in our research, many do not harbor hostility; they are simply disengaged. That indifference, however, can be overcome through two powerful prompts: a spiritual nudge from God and a personal connection with a friend or family member.","breadcrumb":{"@id":"https:\/\/churchanswers.com\/blog\/its-not-the-music-or-preaching-what-truly-draws-the-unchurched-new-research\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/churchanswers.com\/blog\/its-not-the-music-or-preaching-what-truly-draws-the-unchurched-new-research\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/churchanswers.com\/blog\/its-not-the-music-or-preaching-what-truly-draws-the-unchurched-new-research\/#primaryimage","url":"https:\/\/churchanswers.com\/wp-content\/uploads\/2025\/09\/Pastor-greets-and-welcomes-men-to-church-service.png","contentUrl":"https:\/\/churchanswers.com\/wp-content\/uploads\/2025\/09\/Pastor-greets-and-welcomes-men-to-church-service.png","width":1200,"height":628,"caption":"Pastor greets and welcomes men to church service"},{"@type":"BreadcrumbList","@id":"https:\/\/churchanswers.com\/blog\/its-not-the-music-or-preaching-what-truly-draws-the-unchurched-new-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/churchanswers.com\/"},{"@type":"ListItem","position":2,"name":"It\u2019s Not the Music or Preaching: What Truly Draws the Unchurched (New Research!)"}]},{"@type":"WebSite","@id":"https:\/\/churchanswers.com\/#website","url":"https:\/\/churchanswers.com\/","name":"Church Answers","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/churchanswers.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/churchanswers.com\/#\/schema\/person\/2f0912bee8a19725429a51e837b0b4bd","name":"Sam Rainer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/churchanswers.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8911395b33b01cf015954e64ffa6595812addf41f7aa42dad5156c5438379dc3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8911395b33b01cf015954e64ffa6595812addf41f7aa42dad5156c5438379dc3?s=96&d=mm&r=g","caption":"Sam Rainer"},"description":"As President of Church Answers, Sam Rainer wears many hats. From podcast co-host to full-time Pastor at West Bradenton Baptist Church, Sam\u2019s heart for ministry and revitalization are evident in all he does.","url":"https:\/\/churchanswers.com\/blog\/author\/samrainer\/"}]}},"_links":{"self":[{"href":"https:\/\/churchanswers.com\/wp-json\/wp\/v2\/posts\/856195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/churchanswers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/churchanswers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/churchanswers.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/churchanswers.com\/wp-json\/wp\/v2\/comments?post=856195"}],"version-history":[{"count":5,"href":"https:\/\/churchanswers.com\/wp-json\/wp\/v2\/posts\/856195\/revisions"}],"predecessor-version":[{"id":856210,"href":"https:\/\/churchanswers.com\/wp-json\/wp\/v2\/posts\/856195\/revisions\/856210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/churchanswers.com\/wp-json\/wp\/v2\/media\/856202"}],"wp:attachment":[{"href":"https:\/\/churchanswers.com\/wp-json\/wp\/v2\/media?parent=856195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/churchanswers.com\/wp-json\/wp\/v2\/categories?post=856195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/churchanswers.com\/wp-json\/wp\/v2\/tags?post=856195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}